DAMAC Honoured as Middle East CX Pioneer in Real Estate

Dubai, United Arab Emirates, 19 October 2023: DAMAC Properties, a leading name in the real estate industry, has been selected as the Middle East CX Pioneer – Real Estate in 2023.

The CX Pioneer Award is a testament to DAMAC's dedication to providing a consistent and unified experience to their customers across various channels. This accolade reflects the organisation’s commitment to excellence and innovation in delivering top-notch customer experiences.

In an era where customer experience is paramount, DAMAC has stood out for its efforts to accelerate time to value through the integration of AI capabilities, automation, and rapid adaptation to evolving business demands.

DAMAC was recognised for aspiring to accelerate time to value with AI capabilities, automate smarter and adapt faster to meet business demands. Its application of Genesys GCX Solution across different business units to orchestrate customer journeys with deep integration to Salesforce and provide unified customer and employee experiences was appreciated. 

DAMAC's vision extends beyond the conventional, as they leverage APIs, developer tools, and the Genesys AppFoundry® Marketplace to create custom and differentiated CX capabilities. This approach optimises both customer and employee experiences, positioning DAMAC as a visionary leader in one of the most dynamic real estate markets globally.

The award was announced at the GITEX Global, currently taking place at the Dubai World Trade Centre.